What's Hyaluronic Acid & Why Is It "Gold"

What's Hyaluronic Acid & Why Is It "Gold"

My skincare customers are always asking about different ingredients they hear about, like Hyaluronic Aid.

Hyaluronic Acid is all the buzz, but this ingredient is more than a trend. It's a "key molecule in skin aging," because it helps the skin retain water, and thus moisture (Papakonstantinou et al., 2012). It's referred to by some as the gold standard in anti-aging. 

For a less sciencey read (yet packed with accurate info and tips) on all things Hyaluronic Acid, check out this article from the product pros at R+F. 

Like, did you know your body makes Hyaluronic Acid? Or that moisturizers and hydrators aren't the same?